Lindsey Giordano

Content Marketing Specialist with a background in digital content, sports media, brand development, and multimedia production. Experienced in content strategy, SEO, editorial planning, and audience engagement across digital platforms.

Bachelor of Arts in Communication (Minor: Journalism and Media)
University of Nevada, Las Vegas | Expected December 2026

Associate of Arts in Women’s Studies
College of Southern Nevada | 2023

Senior Marketing Communication Specialist
IGT – Las Vegas, NV | March 2022 – Present

·       Lead content strategy and execution for global sports event coverage across 40+ digital platforms, including apps, kiosks, and wagering screens.

·       Drive cross-functional collaboration with sports trading teams, vendors, and casino partners to ensure real-time publishing accuracy and workflow efficiency.

·       Trained and onboarded new team members, improving workflow consistency and reducing ramp-up time.

·       Analyze content performance and workflows to optimize publishing processes and support high-volume live event coverage.

Founder, Content Director, Photographer
The Girls and Company – Henderson, NV | November 2016 – Present

·       Founded and scaled a digital media brand focused on women’s sports, travel, and culture, producing editorial content, photography, and social campaigns.

·       Develop and execute content strategy across blog and social platforms to grow audience engagement and brand visibility

·       Produce multimedia content, including articles, photography, and video, covering major events such as USWNT and NWSL matches, and ClubSkirts the Dinah.

·       Manage editorial calendar, campaigns, and partnerships, ensuring consistent publishing and brand alignment.

·       Use SEO and audience-focused content strategies to improve engagement and digital reach.

Senior Copywriter
Zappos IP – Las Vegas, NV | October 2011 – August 2017

·       Produced 100–150 SEO-optimized product descriptions daily, supporting high-volume e-commerce operations and improving product visibility.

·       Developed and executed social media content and campaigns, including influencer partnerships and celebrity endorsements.

·       Drove traffic and engagement for the award-winning Pawlidayz pet charity campaign, earning first-place recognition two consecutive years.

·       Conducted trend and consumer research to inform content strategy and align messaging with audience behavior.

Collaborated with merchandising and marketing teams to support product launches and seasonal campaigns.

Content Marketing & Strategy • Content Strategy • Editorial Planning • Brand Storytelling • SEO • Copywriting • AP Style • Campaign Development • Audience Engagement

Creative & Multimedia • Photography • Visual Reporting • Multimedia Content Production • Video Editing • Adobe Lightroom • Final Cut Pro • Canva

Digital Platforms & Professional Skills • WordPress • Social Media Marketing • Instagram • TikTok • YouTube • Mailchimp • Cross-Functional Collaboration • Research & Analysis